nrf.com Nrf.com

   
National Retail Federation | NRF

Domain Summary

What is the traffic rank for Nrf.com?

• Nrf.com ranks #956,529 globally on HypeStat.

What percent of global Internet users visit Nrf.com?

0.0001238% of global Internet users visit Nrf.com

How many people visit Nrf.com each day?

• Nrf.com receives approximately 6.1K visitors and 14,326 page impressions per day.

Which countries does Nrf.com receive most of its visitors from?

• Nrf.com is mostly visited by people located in United States,India,Philippines.

How much Nrf.com can earn?

• Nrf.com should earn about $54.45/day from advertising revenue.

What is Nrf.com estimated value?

• Estimated value of Nrf.com is $60,492.17.

What IP addresses does Nrf.com resolve to?

• Nrf.com resolves to the IP addresses 3.33.186.135.

Where are Nrf.com servers located in?

• Nrf.com has servers located in Herndon, Virginia, 20171, United States.

nrf.com Profile

Title:National Retail Federation | NRF Description:The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.
About: Industry's largest advocacy organization which advances the industry through professional seminars, trade conferences, publications and educational activities. Edit Site Info

What technologies does nrf.com use?

These are the technologies used at nrf.com. nrf.com has a total of 8 technologies installed in 9 different categories.

nrf.com Traffic Analysis

Nrf.com is ranked #956,529 in the world. This website is viewed by an estimated 6.1K visitors daily, generating a total of 14.3K pageviews. This equates to about 185K monthly visitors.
Daily Visitors6.1K
Monthly Visits185K
Pages per Visit n/a
Visit duration03:57
Bounce Rate70.52%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
6,104
Monthly Visits:
184,951
Pages per Visit:
n/a
Daily Pageviews:
14,326
Avg. visit duration:
03:57
Bounce rate:
70.52%
Global Reach:
0.0001238%
Monthly Visits (SEMrush):
274,589
Monthly Unique Visitors (SEMrush):
203,426
Monthly Visits (SimilarWeb):
186,859
HypeRank:
956,529
SEMrush Rank:
18,607
*All traffic values are estimates only.

Traffic sources

Direct:
43.24%
Referral:
40.03%
Search:
16.37%
Social:
0.17%
Paid:
0.17%

Desktop vs Mobile

Desktop:
36.72%
Mobile:
63.28%

Visitors by country

Country
Users%
 
United States 42.6%
 
India 23.8%
 
Philippines 4.6%
 
Canada 4.3%
 
Turkey 1.2%

Where do visitors go on nrf.com?

 
Reach%Pageviews%PerUser
nrf.com
78.23%70.65%1.9
nrfbigshow.nrf.com
19.88%14.34%1.6
events.nrf.com
2.83%3.03%2
nrfprotect.nrf.com
2.58%4.63%4
nexus.nrf.com
2.18%2.05%2

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  nrf.com
Rank:
(Rank based on keywords, cost and organic traffic)
  18,607
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  58,472
Organic Traffic:
(Number of visitors coming from top 20 search results)
  152,523
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $271,190.00
Last update was 290 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with nrf.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
18,000
Bing Index:
15,200

Moz Data

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of nrf.com is 82.
Domain Authority:
  82
Page Authority:
  84
MozRank:
  6

Revenue report

Google.com would generate approximately $54.5 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.6K and annual gross revenue of approximately $19.9K. Based on these figures, the site's net worth is estimated at around $60.5K.

How much would nrf.com make?

Daily Revenue:
$54.45
Monthly Revenue:
$1,633.50
Yearly Revenue:
$19,874.25
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 6,876$33.21
 
Canada 1,289$7.79
 
India 2,579$0.98
 
Philippines 287$0.06
 
Turkey 0$0.00

Loss of money due to Adblock?

Daily Revenue Loss:
$8.20
Monthly Revenue Loss:
$246.11
Yearly Revenue Loss:
$2,994.35
Daily Pageviews Blocked:
2,302
Monthly Pageviews Blocked:
69,066
Yearly Pageviews Blocked:
840,299

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 1,238$5.98
 
Canada 322$1.95
 
India 722$0.27
 
Philippines 20$0.00
 
Turkey 0$0.00

How much is nrf.com worth?

Website Value:
$60.5K

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
nrf.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
nrf.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
nrf.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is nrf.com hosted?

Nrf.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
3.33.186.135
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Herndon
Virginia, VA
20171
United States, US
 

Other sites hosted on 3.33.186.135

How fast does nrf.com load?

The average loading time of nrf.com is 1993 ms. The Desktop speed index is 72 and mobile speed index is 96.
Average Load Time:
1993 ms

Page Speed (Google PageSpeed Insights) - Desktop

72
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Time To First Byte (TTFB)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
First Contentful Paint (FCP)4.1s Web Statistics and Analysis | HypeStat 33% Web Statistics and Analysis | HypeStat 39% Web Statistics and Analysis | HypeStat 26%
First Input Delay (FID)30ms Web Statistics and Analysis | HypeStat 96% Web Statistics and Analysis | HypeStat 2% Web Statistics and Analysis | HypeStat 1%
Interaction To Next Paint (INP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Largest Contentful Paint (LCP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Time To First Byte (TTFB)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
First Contentful Paint (FCP)3.6s Web Statistics and Analysis | HypeStat 26% Web Statistics and Analysis | HypeStat 51% Web Statistics and Analysis | HypeStat 21%
First Input Delay (FID)10ms Web Statistics and Analysis | HypeStat 98% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Interaction To Next Paint (INP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Largest Contentful Paint (LCP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%

Lab Data

First Meaningful Paint 1.9 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Max Potential First Input Delay 110 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more
Time to Interactive 2.8 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Estimated Input Latency 10 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more
Speed Index 1.6 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
First CPU Idle 3.1 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more
First Contentful Paint 1.6 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

96
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Time To First Byte (TTFB)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
First Contentful Paint (FCP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
First Input Delay (FID)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Interactive To Next Paint (INP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Largest Contentful Paint (LCP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Time To First Byte (TTFB)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
First Contentful Paint (FCP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
First Input Delay (FID)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Interactive To Next Paint (INP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%
Largest Contentful Paint (LCP)0 Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0% Web Statistics and Analysis | HypeStat 0%

Lab Data

Does nrf.com use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on nrf.com are reduced by 89%.
nrf.com use br compression.
Original size: 288.72 KB
Compressed size: 31.33 KB
File reduced by: 257.39 KB (89%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. nrf.com has 70 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  70
Safety Confidence:
  10

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. nrf.com supports HTTPS.
 nrf.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: nrf.com
Organization:
Location:
Issuer: E5
Valid from: Apr 6 09:33:43 2025 GMT
Valid until: Jul 5 09:33:42 2025 GMT
Authority: CA:FALSE
Keysize:
Common Name: E5
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Mar 13 00:00:00 2024 GMT
Valid until: Mar 12 23:59:59 2027 GMT
Authority: CA:TRUE
Keysize:

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 nrf.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Retail Trade/Associations

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
age: 2
cache-control: no-store,no-cache,max-age=0
cache-status: "Netlify Durable"; fwd=bypass, "Netlify Edge"; fwd=miss
content-encoding: br
content-type: text/html; charset=utf-8
date: Mon, 21 Apr 2025 21:24:03 GMT
netlify-vary: query=__nextDataReq|_rsc,header=x-nextjs-data|x-next-debug-logging|RSC|Next-Router-State-Tree|Next-Router-Prefetch|Next-Url,cookie=__prerender_bypass|__next_preview_data
server: Netlify
set-cookie: NRFCom-DraftModeRequested=0; Path=/; Secure; HttpOnly; SameSite=none
strict-transport-security: max-age=31536000
vary: RSC,Next-Router-State-Tree,Next-Router-Prefetch,Next-Url,Accept-Encoding
x-content-type-options: nosniff
x-nf-request-id: 01JSD3S4RC0MPC4PTVS14TMWA9
x-powered-by: Next.js

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT r2sbs7p6oj2pa8v6mltnjmgvh8 1800
TXT openai-domain-verification=dv-sBJQaMavvjHYhanFazaXKXvZ 1800
TXT v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com include:spf1.formassembly.com include:email.nimbleams.com ip4:74.121.199.67 ip4:162.220.5.128/27 -all 1800
TXT google-site-verification=49RWmdAOZrlDl0bmsTdeJAILEpeBUYIuogJ-8xK8LXQ 1800
TXT jbbqu7ncm8kigc72mcnv2le94g 1800
TXT 4pamevq5rn27thvpafk77gm2la 1800
TXT MS=ms75821280 1800
TXT cisco-ci-domain-verification=23bde6ac83e5609f7a9f265adea9a6fa062491e3276a2c6973808d2e849a4447 1800
A 3.33.186.135 1782
A 15.197.167.90 1782
NS ns15.dnsmadeeasy.com 297
NS ns13.dnsmadeeasy.com 297
NS ns10.dnsmadeeasy.com 297
NS ns12.dnsmadeeasy.com 297
NS ns11.dnsmadeeasy.com 297
NS ns14.dnsmadeeasy.com 297

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on August 8, 1995 and will expire on August 8, 2022 if not renewed. This website is now assigned through the registrar CSC CORPORATE DOMAINS, INC.. The WHOIS data for this website's domain was last updated on August 3, 2021.
Domain Created:
1995-08-08
Domain Expires:
2022-08-08
Domain Updated:
2021-08-03
Domain Age:
30 years 5 months 29 days
Domain Registrar:
CSC CORPORATE DOMAINS, INC.
Domain Owner:
National Retail Federation
WhoIs:
 

Domain Name: nrf.com
Registry Domain ID: 112627_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2021-08-04T01:10:43Z
Creation Date: 1995-08-09T00:00:00Z
Registrar Registration Expiration Date: 2022-08-08T04:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID: 
Registrant Name: Web Master
Registrant Organization: National Retail Federation
Registrant Street: 1101 New York Avenue
Registrant City: Washington
Registrant State/Province: DC
Registrant Postal Code: 20005
Registrant Country: US
Registrant Phone: +1.2027837971
Registrant Phone Ext: 
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: Web Master
Admin Organization: National Retail Federation
Admin Street: 1101 New York Avenue
Admin City: Washington
Admin State/Province: DC
Admin Postal Code: 20005
Admin Country: US
Admin Phone: +1.2027837971
Admin Phone Ext: 
Admin Fax: 
Admin Fax Ext: 
Admin Email: email
Registry Tech ID: 
Tech Name: Domain Administrator
Tech Organization: NetNames Hostmaster
Tech Street: 3rd Floor Prospero House
Tech City: Borough
Tech State/Province: London
Tech Postal Code: SE1 1GA
Tech Country: GB
Tech Phone: +44.2070159370
Tech Phone Ext: 
Tech Fax: +44.2070159375
Tech Fax Ext: 
Tech Email: email
Name Server: ns13.dnsmadeeasy.com
Name Server: ns14.dnsmadeeasy.com
Name Server: ns10.dnsmadeeasy.com
Name Server: ns12.dnsmadeeasy.com
Name Server: ns11.dnsmadeeasy.com
Name Server: ns15.dnsmadeeasy.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-08-04T01:10:43Z