Substack.com
Home | Substack
Domain Summary
What is the traffic rank for Substack.com?
• Substack.com ranks #1,112 globally on HypeStat.
What percent of global Internet users visit Substack.com?
• 0.0941168% of global Internet users visit Substack.com
How many people visit Substack.com each day?
• Substack.com receives approximately 4.6M visitors and 16,610,106 page impressions per day.
Which countries does Substack.com receive most of its visitors from?
• Substack.com is mostly visited by people located in United States,United Kingdom,Canada.
How much Substack.com can earn?
• Substack.com should earn about $73,759.08/day from advertising revenue.
What is Substack.com estimated value?
• Estimated value of Substack.com is $77,922,124.13.
What IP addresses does Substack.com resolve to?
• Substack.com resolves to the IP addresses 2606:4700:440b::6812:25c8, 104.18.37.200.
Where are Substack.com servers located in?
• Substack.com has servers located in San Francisco, California, 94107, United States.
substack.com Profile
Title:Home | Substack
Description:The app for independent voices
Category:News and Media / News and Media
About:
Substack is a platform that allows writers and content creators to publish newsletters directly to their audience, with the potential to monetize their work through subscriptions. It has gained popularity due to its user-friendly interface and the ease with which writers can start their own publication. Readers can subscribe to free or paid newsletters, and writers have full control over their content, distribution, and revenue streams. This model appeals to journalists, authors, and independent creators seeking more autonomy and direct connection with their readership. Additionally, Substack provides various tools for content management, engagement tracking, and audience growth.
*This text is generated by artificial intelligence and may not be accurate. Edit Site Info
What technologies does substack.com use?
These are the technologies used at substack.com. substack.com has a total of 9 technologies installed in 7 different categories.
substack.com Traffic Analysis
Substack.com is ranked #1,112 in the world. This website is viewed by an estimated 4.6M visitors daily, generating a total of 16.6M pageviews. This equates to about 140.6M monthly visitors. Substack.com traffic has increased by 4.9% compared to last month.Daily Visitors4.6M
0.99%
Monthly Visits140.6M
4.9%
Pages per Visit3.58
6.48%
Visit duration03:34
3.99%
Bounce Rate47.71%
0.46%
Is this your site?Verify your site's metrics.
- Daily Unique Visitors:
- 4,639,890
- Monthly Visits:
- 140,588,667
- Pages per Visit:
- 3.58
- Daily Pageviews:
- 16,610,106
- Avg. visit duration:
- 03:34
- Bounce rate:
- 47.71%
- Global Reach:
- 0.0941168%
- Monthly Visits (SEMrush):
- 108,611,073
- Monthly Unique Visitors (SEMrush):
- 47,722,902
- Monthly Visits (SimilarWeb):
- 140,602,718
- HypeRank:
- 1,112
- SEMrush Rank:
- 373
- SimilarWeb Rank:
- 293
Traffic sources
- Direct:
- 65.32%
- Referral:
- 9.98%
- Search:
- 15.03%
- Social:
- 9.67%
- Paid:
- 0%
Desktop vs Mobile
- Desktop:
- 42.23%
- Mobile:
- 57.77%
Total Visits Last 3 Months
129.6M
OCT
134M
NOV
140.6M
DEC
Visitors by country
- Country
- Users%
- United States 59.51%
- United Kingdom 7.08%
- Canada 4.29%
- Australia 2.85%
- India 2.48%
Where do visitors go on substack.com?
- Reach%Pageviews%PerUser
- substack.com
- 15.65%12.83%1.9
- neckar.substack.com
- 2.47%1.12%1
- rationalreflections.substack.com
- 2.43%1.15%1
- stevekirsch.substack.com
- 2.21%1.43%1.5
- rwmalonemd.substack.com
- 1.46%0.75%1.2
▼
SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.- Domain:
- substack.com
- Rank:
(Rank based on keywords, cost and organic traffic) - 373
- Organic Keywords:
(Number of keywords in top 20 Google SERP) - 15,352,868
- Organic Traffic:
(Number of visitors coming from top 20 search results) - 7,607,378
- Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords) - $4,541,070.00
Backlinks Report ▼
Substack.com has a total of 132,779,235 backlinks from 160,684 referring domains and most of them comes from United States.- Total Backlinks:
- 132,779,235
- Follow Links:
- 130,236,930
- Nofollow Links:
- 2,542,304
- Referring Domains:
- 160,684
- Referring IPs:
- 82,060
- Authority Domain Score:
- 82
Backlinks by country
- Country
- Domains
- United States 73,977
- United Kingdom 4,487
- Germany 4,153
- France 3,694
- Canada 2,149
Backlinks by TLDs
- TLD Distribution
- Domains
- .com
- 96,853
- .org
- 9,998
- .net
- 4,922
- .edu
- 276
- .gov
- 25
Which sites are competitors to substack.com?
Websites similar to substack.com are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.- Domain
- CompareDaily Visitors
- nytimes.com
- Compare >21.1M
- bbc.com
- Compare >15.3M
- theguardian.com
- Compare >9.7M
- dailymail.co.uk
- Compare >7M
- usatoday.com
- Compare >4.7M
- nypost.com
- Compare >3.5M
- forbes.com
- Compare >3.2M
- apnews.com
- Compare >2.8M
- washingtonpost.com
- Compare >2.6M
- nbcnews.com
- Compare >2.6M
- wsj.com
- Compare >2.5M
- reuters.com
- Compare >2.5M
- businessinsider.com
- Compare >2.2M
- newsweek.com
- Compare >2.2M
- bloomberg.com
- Compare >1.5M
- politico.com
- Compare >1.3M
- theatlantic.com
- Compare >885.3K
- newyorker.com
- Compare >472.4K
- thefp.com
- Compare >156.4K
- thebulwark.com
- Compare >107.5K
Last update was 17 days ago
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*HypeStat.com is not promoting or affiliated with substack.com in any way. Only publicly available statistics data are displayed.
Search Engine Indexes ▼
Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.- Google Index:
- 11,400,000
- Bing Index:
- 11,900,000
Revenue report ▼
Google.com would generate approximately $73.8K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $2.2M and annual gross revenue of approximately $26.9M. Based on these figures, the site's net worth is estimated at around $77.9M.How much would substack.com make?
- Daily Revenue:
- $73,759.08
- Monthly Revenue:
- $2,212,772.40
- Yearly Revenue:
- $26,922,064.20
Daily earning by country
- CountryPageviewsEarning
- United States 9,884,891$47,744.02
- Canada 712,547$4,303.78
- United Kingdom 1,176,618$3,153.34
- Australia 473,964$2,284.51
- India 411,860$156.51
Loss of money due to Adblock?
- Daily Revenue Loss:
- $10,675.13
- Monthly Revenue Loss:
- $320,253.80
- Yearly Revenue Loss:
- $3,896,421.24
- Daily Pageviews Blocked:
- 2,355,789
- Monthly Pageviews Blocked:
- 70,673,685
- Yearly Pageviews Blocked:
- 859,863,163
Daily revenue loss by country
- CountryBlockedLost Money
- United States 1,779,280$8,593.92
- Canada 178,137$1,075.95
- United Kingdom 188,259$504.53
- Australia 94,793$456.90
- India 115,321$43.82
How much is substack.com worth?
- Website Value:
- $77.9M
Ad Experience Report ▼
Summary of the ad experience rating of a website for a specific platform.Mobile summary
- Root domain:
- substack.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Desktop summary
- Root domain:
- substack.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Abusive Experience Report ▼
Summary of the abusive experience rating of a website.- Root domain:
- substack.com
- Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.) - Off
- Status:
(The status of the site reviewed for the abusive experiences.) - Not reviewed
Where is substack.com hosted? ▼
Substack.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.- Server IP:
- 2606:4700:440b::6812:25c8, 104.18.37.200
- ASN:
- AS13335
- ISP:
- Cloudflare Inc
- Server Location:
- San Francisco
California, CA
94107
United States, US
Other sites hosted on 104.18.37.200
How fast does substack.com load? ▼
The average loading time of substack.com is 304 ms. The Desktop speed index is 64 and mobile speed index is 36.- Average Load Time:
- 304 ms
Page Speed (Google PageSpeed Insights) - Desktop
Field Data
Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0ms
Time To First Byte (TTFB)615ms
First Contentful Paint (FCP)1.2s
First Input Delay (FID)3ms
Interaction To Next Paint (INP)63ms
Largest Contentful Paint (LCP)1.5s
Origin Data
All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)0ms
Time To First Byte (TTFB)578ms
First Contentful Paint (FCP)1.0s
First Input Delay (FID)3ms
Interaction To Next Paint (INP)106ms
Largest Contentful Paint (LCP)1.7s
Lab Data
Time to Interactive 3.1 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint 1.2 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Speed Index 1.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Largest Contentful Paint 2.3 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Total Blocking Time 580 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Page Speed (Google PageSpeed Insights) - Mobile
Field Data
Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0ms
Time To First Byte (TTFB)780ms
First Contentful Paint (FCP)1.6s
First Input Delay (FID)0
Interactive To Next Paint (INP)131ms
Largest Contentful Paint (LCP)2.1s
Origin Data
All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)1ms
Time To First Byte (TTFB)885ms
First Contentful Paint (FCP)1.7s
First Input Delay (FID)0
Interactive To Next Paint (INP)322ms
Largest Contentful Paint (LCP)2.7s
Lab Data
Largest Contentful Paint 13.2 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Total Blocking Time 2,200 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Time to Interactive 14.1 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Contentful Paint 4.2 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Speed Index 4.2 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Max Potential First Input Delay 1,940 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Does substack.com use compression? ▼
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on substack.com are reduced by 79%.
substack.com use br compression.
Original size: 76.67 KB
Compressed size: 15.52 KB
File reduced by: 61.15 KB (79%)
Compressed size: 15.52 KB
File reduced by: 61.15 KB (79%)
Google Safe Browsing ▼
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. substack.com has 50 Safety Reputations.- Status:
- SAFE
- Safety Reputations:
- 50
- Safety Confidence:
- 2
SSL Checker - SSL Certificate Verify ▼
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. substack.com supports HTTPS. substack.com supports HTTPS
Verifying SSL Support. Please wait...
Common Name: substack.com
Organization:
Location:
Issuer: WE1
Valid from: Nov 28 02:35:16 2025 GMT
Valid until: Feb 26 03:35:02 2026 GMT
Authority: CA:FALSE
Keysize:
Organization:
Location:
Issuer: WE1
Valid from: Nov 28 02:35:16 2025 GMT
Valid until: Feb 26 03:35:02 2026 GMT
Authority: CA:FALSE
Keysize:
Common Name: WE1
Organization: Google Trust Services
Location: US
Issuer: GTS Root R4
Valid from: Dec 13 09:00:00 2023 GMT
Valid until: Feb 20 14:00:00 2029 GMT
Authority: CA:TRUE
Keysize:
Organization: Google Trust Services
Location: US
Issuer: GTS Root R4
Valid from: Dec 13 09:00:00 2023 GMT
Valid until: Feb 20 14:00:00 2029 GMT
Authority: CA:TRUE
Keysize:
Common Name: GTS Root R4
Organization: Google Trust Services LLC
Location: US
Issuer: GlobalSign Root CA
Valid from: Nov 15 03:43:21 2023 GMT
Valid until: Jan 28 00:00:42 2028 GMT
Authority: CA:TRUE
Keysize:
Organization: Google Trust Services LLC
Location: US
Issuer: GlobalSign Root CA
Valid from: Nov 15 03:43:21 2023 GMT
Valid until: Jan 28 00:00:42 2028 GMT
Authority: CA:TRUE
Keysize:
Verify HTTP/2 Support ▼
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. substack.com supports HTTP/2
Verifying HTTP/2.0 Support. Please wait...
Http Header ▼
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.date: Tue, 20 Jan 2026 07:36:56 GMT
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HTTP/2 200
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strict-transport-security: max-age=31536000; includeSubDomains; preload
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x-cluster: substack
x-deploy: 22259b6802
x-powered-by: Express
x-served-by: Substack
x-service: web
server: cloudflare
alt-svc: h3=":443"; ma=86400
DNS Lookup ▼
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.| Type | Ip | Target/Txt | TTL |
| A | 104.18.37.200 | 258 | |
| A | 172.64.150.56 | 258 | |
| AAAA | 2606:4700:4400::ac40:9638 | 258 | |
| AAAA | 2606:4700:440b::6812:25c8 | 258 | |
| MX | 217 | ||
| MX | 217 | ||
| NS | 50617 | ||
| NS | 50617 |
Whois Lookup ▼
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on April 27, 2010 and will expire on April 27, 2030 if not renewed. This website is now assigned through the registrar Amazon Registrar, Inc.. The WHOIS data for this website's domain was last updated on January 5, 2023.- Domain Created:
- 2010-04-27
- Domain Expires:
- 2030-04-27
- Domain Updated:
- 2023-01-05
- Domain Age:
- 15 years 9 months 9 days
- Domain Registrar:
- Amazon Registrar, Inc.
- Domain Owner:
- Identity Protection Service
- WhoIs:
Domain Name: substack.com Registry Domain ID: 1594580975_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.registrar.amazon Registrar URL: https://registrar.amazon.com Updated Date: 2023-01-05T05:16:15Z Creation Date: 2010-04-27T18:02:41Z Registrar Registration Expiration Date: 2030-04-27T18:02:41Z Registrar: Amazon Registrar, Inc. Registrar IANA ID: 468 Registrar Abuse Contact Email:Registrar Abuse Contact Phone: +1.2024422253 Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Registry Registrant ID: Not Available From Registry Registrant Name: On behalf of substack.com owner Registrant Organization: Identity Protection Service Registrant Street: PO Box 786 Registrant City: Hayes Registrant State/Province: Middlesex Registrant Postal Code: UB3 9TR Registrant Country: GB Registrant Phone: +44.1483307527 Registrant Phone Ext: Registrant Fax: +44.1483304031 Registrant Fax Ext: Registrant Email:
Registry Tech ID: Not Available From Registry Tech Name: On behalf of substack.com owner Tech Organization: Identity Protection Service Tech Street: PO Box 786 Tech City: Hayes Tech State/Province: Middlesex Tech Postal Code: UB3 9TR Tech Country: GB Tech Phone: +44.1483307527 Tech Phone Ext: Tech Fax: +44.1483304031 Tech Fax Ext: Tech Email: