Taboola.com
Boost your Digital Performance with Taboola Advertising Platform
Domain Summary
What is the traffic rank for Taboola.com?
• Taboola.com ranks #1,122 globally on HypeStat.
What percent of global Internet users visit Taboola.com?
• 0.2094917% of global Internet users visit Taboola.com
How many people visit Taboola.com each day?
• Taboola.com receives approximately 10.3M visitors and 14,623,486 page impressions per day.
Which countries does Taboola.com receive most of its visitors from?
• Taboola.com is mostly visited by people located in United States,Germany,France.
How much Taboola.com can earn?
• Taboola.com should earn about $57,767.53/day from advertising revenue.
What is Taboola.com estimated value?
• Estimated value of Taboola.com is $59,405,706.49.
What IP addresses does Taboola.com resolve to?
• Taboola.com resolves to the IP addresses 151.101.66.132.
Where are Taboola.com servers located in?
• Taboola.com has servers located in San Francisco, California, 94107, United States.
taboola.com Profile
Title:Boost your Digital Performance with Taboola Advertising Platform
Description:Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.
Tags:
About:
Taboola is an online advertising platform that helps publishers and advertisers reach their target audiences. It uses a variety of methods, including native advertising, content recommendation, and video discovery, to help publishers and advertisers reach their desired audiences. Taboola's platform is used by some of the world's largest media companies, including NBC, Fox, and Yahoo. Taboola also offers a range of services, such as analytics, optimization, and targeting, to help publishers and advertisers maximize their return on investment.
*This text is generated by artificial intelligence and may not be accurate. Edit Site Info
What technologies does taboola.com use?
These are the technologies used at taboola.com. taboola.com has a total of 13 technologies installed in 14 different categories.
taboola.com Traffic Analysis
Taboola.com is ranked #1,122 in the world. This website is viewed by an estimated 10.3M visitors daily, generating a total of 14.6M pageviews. This equates to about 312.9M monthly visitors. Taboola.com traffic has increased by 11.48% compared to last month.Daily Visitors10.3M
11.06%
Monthly Visits312.9M
11.48%
Pages per Visit1.42
3.54%
Visit duration01:14
8.15%
Bounce Rate71.48%
0.84%
Is this your site?Verify your site's metrics.
- Daily Unique Visitors:
- 10,327,786
- Monthly Visits:
- 312,931,916
- Pages per Visit:
- 1.42
- Daily Pageviews:
- 14,623,486
- Avg. visit duration:
- 01:14
- Bounce rate:
- 71.48%
- Global Reach:
- 0.2094917%
- Monthly Visits (SEMrush):
- 362,453,038
- Monthly Unique Visitors (SEMrush):
- 245,895,969
- Monthly Visits (SimilarWeb):
- 306,765,933
- HypeRank:
- 1,122
- SEMrush Rank:
- 77,700
Traffic sources
- Direct:
- 92.41%
- Referral:
- 6.04%
- Search:
- 1.21%
- Social:
- 0.09%
- Paid:
- 0.26%
Desktop vs Mobile
- Desktop:
- 6.09%
- Mobile:
- 93.91%
Total Visits Last 3 Months
390.7M
JUL
280.7M
AUG
312.9M
SEP
Visitors by country
- Country
- Users%
- United States 49.98%
- Germany 13.83%
- France 4.37%
- Canada 3.39%
- United Kingdom 3.39%
Where do visitors go on taboola.com?
- Reach%Pageviews%PerUser
- trc.taboola.com
- 50.82%15.37%1.1
- taboola.com
- 18.82%9.66%1.81
- api.taboola.com
- 14.96%5.09%1.2
- authentication.taboola.com
- 12.20%4.65%1.4
- backstage.taboola.com
- 8.45%31.98%13
▼
SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.- Domain:
- taboola.com
- Rank:
(Rank based on keywords, cost and organic traffic) - 77,700
- Organic Keywords:
(Number of keywords in top 20 Google SERP) - 14,824
- Organic Traffic:
(Number of visitors coming from top 20 search results) - 25,818
- Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords) - $176,250.00
Backlinks Report ▼
Taboola.com has a total of 139,059 backlinks from 2,352 referring domains and most of them comes from United States.- Total Backlinks:
- 139,059
- Follow Links:
- 82,212
- Nofollow Links:
- 56,846
- Referring Domains:
- 2,352
- Referring IPs:
- 1,589
- Authority Domain Score:
- 49
Backlinks by country
- Country
- Domains
- United States 1,306
- Singapore 233
- Germany 57
- United Kingdom 55
- France 31
Backlinks by TLDs
- TLD Distribution
- Domains
- .com
- 1,672
- .br
- 83
- .in
- 66
- .edu
- 0
- .gov
- 0
Last update was 121 days ago
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*HypeStat.com is not promoting or affiliated with taboola.com in any way. Only publicly available statistics data are displayed.
Search Engine Indexes ▼
Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.- Google Index:
- 87
- Bing Index:
- 31,900
- Baidu Index:
- 4,340
Revenue report ▼
Google.com would generate approximately $57.8K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.7M and annual gross revenue of approximately $21.1M. Based on these figures, the site's net worth is estimated at around $59.4M.How much would taboola.com make?
- Daily Revenue:
- $57,767.53
- Monthly Revenue:
- $1,733,025.90
- Yearly Revenue:
- $21,085,148.45
Daily earning by country
- CountryPageviewsEarning
- United States 7,308,584$35,300.46
- Canada 496,377$2,998.12
- Germany 2,023,030$2,832.24
- United Kingdom 495,636$1,328.30
- France 638,576$370.37
Loss of money due to Adblock?
- Daily Revenue Loss:
- $8,178.23
- Monthly Revenue Loss:
- $245,346.99
- Yearly Revenue Loss:
- $2,985,055.05
- Daily Pageviews Blocked:
- 2,175,863
- Monthly Pageviews Blocked:
- 65,275,903
- Yearly Pageviews Blocked:
- 794,190,151
Daily revenue loss by country
- CountryBlockedLost Money
- United States 1,315,545$6,354.08
- Germany 586,679$821.35
- Canada 124,094$749.53
- United Kingdom 79,302$212.53
- France 70,243$40.74
How much is taboola.com worth?
- Website Value:
- $59.4M
Ad Experience Report ▼
Summary of the ad experience rating of a website for a specific platform.Mobile summary
- Root domain:
- taboola.com
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Not reviewed
Desktop summary
- Root domain:
- taboola.com
- Last Change Time:
(The last time that the site changed status.) - 2018-03-06 16:06:41
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Passing
Abusive Experience Report ▼
Summary of the abusive experience rating of a website.- Root domain:
- taboola.com
- Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.) - Off
- Status:
(The status of the site reviewed for the abusive experiences.) - Not reviewed
Where is taboola.com hosted? ▼
Taboola.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.- Server IP:
- 151.101.66.132
- ASN:
- AS54113
- ISP:
- Fastly
- Server Location:
- San Francisco
California, CA
94107
United States, US
Other sites hosted on 151.101.66.132
There are no other sites hosted on this IPHow fast does taboola.com load? ▼
The average loading time of taboola.com is 64 ms. The Desktop speed index is 98 and mobile speed index is 32.- Average Load Time:
- 64 ms
Page Speed (Google PageSpeed Insights) - Desktop
Field Data
Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)4ms
Time To First Byte (TTFB)319ms
First Contentful Paint (FCP)836ms
First Input Delay (FID)4ms
Interaction To Next Paint (INP)0
Largest Contentful Paint (LCP)1.3s
Origin Data
All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)4ms
Time To First Byte (TTFB)424ms
First Contentful Paint (FCP)1.0s
First Input Delay (FID)4ms
Interaction To Next Paint (INP)0
Largest Contentful Paint (LCP)1.5s
Lab Data
First Contentful Paint 0.7 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Avoids `unload` event listeners
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use `pagehide` or `visibilitychange` events instead. Learn more
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use `pagehide` or `visibilitychange` events instead. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Total Blocking Time 0 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Time to Interactive 1.1 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Max Potential First Input Delay 50 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Speed Index 0.7 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
First Meaningful Paint 0.7 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Lazy load third-party resources with facades
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Largest Contentful Paint 1.1 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Timing budget
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Page Speed (Google PageSpeed Insights) - Mobile
Field Data
Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0ms
Time To First Byte (TTFB)980ms
First Contentful Paint (FCP)6.0s
First Input Delay (FID)66ms
Interactive To Next Paint (INP)533ms
Largest Contentful Paint (LCP)6.0s
Origin Data
All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)0ms
Time To First Byte (TTFB)973ms
First Contentful Paint (FCP)2.7s
First Input Delay (FID)96ms
Interactive To Next Paint (INP)492ms
Largest Contentful Paint (LCP)2.8s
Lab Data
First Contentful Paint 4.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Total Blocking Time 1,570 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Max Potential First Input Delay 540 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Speed Index 11.1 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Time to Interactive 15.8 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Meaningful Paint 4.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Preload Largest Contentful Paint image
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
Largest Contentful Paint 17.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Timing budget
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Does taboola.com use compression? ▼
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on taboola.com are reduced by 86%.
taboola.com use gzip compression.
Original size: 133.33 KB
Compressed size: 17.36 KB
File reduced by: 115.98 KB (86%)
Compressed size: 17.36 KB
File reduced by: 115.98 KB (86%)
Google Safe Browsing ▼
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. taboola.com has 33 Safety Reputations.- Status:
- SUSPICIOUS
- Safety Reputations:
- 33
- Safety Confidence:
- 24
- Child Safety Reputations:
- 43
- Child Safety Confidence:
- 23
SSL Checker - SSL Certificate Verify ▼
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. taboola.com supports HTTPS. taboola.com supports HTTPS
Verifying SSL Support. Please wait...
Common Name: *.taboola.com
Organization: TABOOLA.COM LTD
Location: Ramat Gan, IL
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Dec 1 00:00:00 2024 GMT
Valid until: Dec 31 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Organization: TABOOLA.COM LTD
Location: Ramat Gan, IL
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Dec 1 00:00:00 2024 GMT
Valid until: Dec 31 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Verify HTTP/2 Support ▼
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. taboola.com supports HTTP/2
Verifying HTTP/2.0 Support. Please wait...
Http Header ▼
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.server: Varnish
retry-after: 0
location: https://www.taboola.com/
accept-ranges: bytes
date: Tue, 07 Oct 2025 18:04:23 GMT
via: 1.1 varnish
x-served-by: cache-fra-etou8220056-FRA
x-cache: HIT
x-cache-hits: 0
x-timer: S1759860264.535520,VS0,VE0
strict-transport-security: max-age=31557600
content-length: 0
HTTP/2 200
content-security-policy: frame-ancestors 'self';
content-type: text/html; charset=UTF-8
link: <https://www.taboola.com/>; rel=shortlink
permissions-policy: geolocation=(self), microphone=(), camera=()
referrer-policy: no-referrer-when-downgrade
traceresponse: 00-186c4554543029b246b01adf6337fc36-b1df48f10d73e313-01
x-content-type-options: nosniff
x-debug-info: eyJyZXRyaWVzIjowfQ==
x-platform-cluster: i5sxgl7kxd646-master-7rqtwti
x-platform-processor: 4w57liyk5qmvb33ie62fm764wm
x-platform-router: qembyofs6mao6l33k7eoqiwdoa
x-xss-protection: 1; mode=block
log-timing: fetch=435477,misspass=96
log-origin: method=GET,url="/",host=www.taboola.com,ip=34.73.189.215,port=443,name=F_dev,status=200,reason=OK,nlb-rtt=98125
accept-ranges: bytes
date: Tue, 07 Oct 2025 18:04:23 GMT
via: 1.1 varnish
age: 2480
x-served-by: cache-fra-etou8220114-FRA
x-cache: HIT
x-cache-hits: 1
x-timer: S1759860264.559411,VS0,VE3
strict-transport-security: max-age=31557600
content-length: 136534
DNS Lookup ▼
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.| Type | Ip | Target/Txt | TTL |
| A | 151.101.2.132 | 535 | |
| A | 151.101.66.132 | 535 | |
| A | 151.101.130.132 | 535 | |
| A | 151.101.194.132 | 535 |
Whois Lookup ▼
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on February 23, 2007 and will expire on February 23, 2031 if not renewed. This website is now assigned through the registrar Ascio Technologies, Inc. The WHOIS data for this website's domain was last updated on February 23, 2022.- Domain Created:
- 2007-02-23
- Domain Expires:
- 2031-02-23
- Domain Updated:
- 2022-02-23
- Domain Age:
- 18 years 11 days
- Domain Registrar:
- Ascio Technologies, Inc
- Domain Owner:
- Not Disclosed
- WhoIs:
Domain Name: taboola.com Registry Domain ID: 834820814_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.ascio.com Registrar URL: http://www.ascio.com Updated Date: 2022-02-23T09:40:53Z Creation Date: 2007-02-23T00:00:00Z Registrar Registration Expiration Date: 2031-02-23T22:21:41Z Registrar: Ascio Technologies, Inc Registrar IANA ID: 106 Registrar Abuse Contact Email:Registrar Abuse Contact Phone: +44 (20) 81583881 Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Registry Registrant ID: Not Disclosed Registrant Name: Not Disclosed Registrant Organization: Not Disclosed Registrant Street: Not Disclosed Registrant City: Not Disclosed Registrant State/Province: Registrant Postal Code: Not Disclosed Registrant Country: US Registrant Phone: Not Disclosed Registrant Phone Ext: Not Disclosed Registrant Fax: Not Disclosed Registrant Fax Ext: Not Disclosed Registrant Email: https://whoiscontact.ascio.com?domainname=taboola.com Registry Admin ID: Not Disclosed Admin Name: Not Disclosed Admin Organization: Not Disclosed Admin Street: Not Disclosed Admin City: Not Disclosed Admin State/Province: Not Disclosed Admin Postal Code: Not Disclosed Admin Country: Not Disclosed Admin Phone: Not Disclosed Admin Phone Ext: Not Disclosed Admin Fax: Not Disclosed Admin Fax Ext: Not Disclosed Admin Email: Not Disclosed Registry Tech ID: Not Disclosed Tech Name: Not Disclosed Tech Organization: Not Disclosed Tech Street: Not Disclosed Tech City: Not Disclosed Tech State/Province: Not Disclosed Tech Postal Code: Not Disclosed Tech Country: Not Disclosed Tech Phone: Not Disclosed Tech Phone Ext: Not Disclosed Tech Fax: Not Disclosed Tech Fax Ext: Not Disclosed Tech Email: Not Disclosed Name Server: dns1.p05.nsone.net Name Server: dns2.p05.nsone.net Name Server: dns3.p05.nsone.net Name Server: dns4.p05.nsone.net Name Server: ns01.dnsfaster.com Name Server: ns02.dnsfaster.com Name Server: ns03.dnsfaster.com Name Server: ns04.dnsfaster.com DNSSEC: signedDelegation URL of the ICANN WHOIS Data Problem Reporting System: https://icann.org/wicf >>> Last update of WHOIS database: 2025-08-06T17:58:00Z