Theroot.com
The Root
Domain Summary
What is the traffic rank for Theroot.com?
• Theroot.com ranks #109,655 globally on HypeStat.
What percent of global Internet users visit Theroot.com?
• 0.000909% of global Internet users visit Theroot.com
How many people visit Theroot.com each day?
• Theroot.com receives approximately 44.8K visitors and 134,916 page impressions per day.
Which countries does Theroot.com receive most of its visitors from?
• Theroot.com is mostly visited by people located in United States,United Kingdom,Canada.
How much Theroot.com can earn?
• Theroot.com should earn about $626.74/day from advertising revenue.
What is Theroot.com estimated value?
• Estimated value of Theroot.com is $716,211.42.
What IP addresses does Theroot.com resolve to?
• Theroot.com resolves to the IP addresses 172.66.166.130.
Where are Theroot.com servers located in?
• Theroot.com has servers located in San Francisco, California, 94107, United States.
theroot.com Profile
Title:The Root
Description:Black News and Black Views with a Whole Lotta Attitude
Tags:
Category:News and Media / News and Media
About:
Daily online news site that provides commentary on today's news from a variety of African America perspectives
Black news, opinions, politics and culture Edit Site Info
Black news, opinions, politics and culture Edit Site Info
What technologies does theroot.com use?
These are the technologies used at theroot.com. theroot.com has a total of 14 technologies installed in 12 different categories.
theroot.com Traffic Analysis
Theroot.com is ranked #109,655 in the world. This website is viewed by an estimated 44.8K visitors daily, generating a total of 134.9K pageviews. This equates to about 1.4M monthly visitors. Theroot.com traffic has decreased by 27.92% compared to last month.Daily Visitors44.8K
22.09%
Monthly Visits1.4M
27.92%
Pages per Visit3.01
44.31%
Visit duration01:27
44.64%
Bounce Rate48.55%
1.4%
Is this your site?Verify your site's metrics.
- Daily Unique Visitors:
- 44,814
- Monthly Visits:
- 1,357,864
- Pages per Visit:
- 3.01
- Daily Pageviews:
- 134,916
- Avg. visit duration:
- 01:27
- Bounce rate:
- 48.55%
- Global Reach:
- 0.000909%
- Monthly Visits (SEMrush):
- 1,790,149
- Monthly Unique Visitors (SEMrush):
- 1,131,173
- Monthly Visits (SimilarWeb):
- 1,331,109
- HypeRank:
- 109,655
- SEMrush Rank:
- 11,010
- SimilarWeb Rank:
- 40,843
Traffic sources
- Direct:
- 59.85%
- Referral:
- 6.26%
- Search:
- 28.82%
- Social:
- 4.88%
- Paid:
- 0.19%
Desktop vs Mobile
- Desktop:
- 21.18%
- Mobile:
- 78.82%
Total Visits Last 3 Months
2.4M
JUN
1.9M
JUL
1.4M
AUG
Visitors by country
- Country
- Users%
- United States 82.31%
- United Kingdom 2.08%
- Canada 1.32%
- France 1.00%
- Senegal 0.65%
Where do visitors go on theroot.com?
- Reach%Pageviews%PerUser
- theroot.com
- 99.14%99.55%1.9
- OTHER
- 0%0.45%0
▼
SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.- Domain:
- theroot.com
- Rank:
(Rank based on keywords, cost and organic traffic) - 11,010
- Organic Keywords:
(Number of keywords in top 20 Google SERP) - 234,563
- Organic Traffic:
(Number of visitors coming from top 20 search results) - 227,151
- Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords) - $39,768.00
Backlinks Report ▼
Theroot.com has a total of 102,470 backlinks from 1,251 referring domains and most of them comes from United States.- Total Backlinks:
- 102,470
- Follow Links:
- 98,792
- Nofollow Links:
- 3,677
- Referring Domains:
- 1,251
- Referring IPs:
- 1,215
- Authority Domain Score:
- 62
Backlinks by country
- Country
- Domains
- United States 652
- Singapore 216
- Hong Kong 19
- United Kingdom 18
- Germany 15
Backlinks by TLDs
- TLD Distribution
- Domains
- .com
- 805
- .org
- 85
- .in
- 60
- .edu
- 9
- .gov
- 1
Which sites are competitors to theroot.com?
Websites similar to theroot.com are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.- Domain
- CompareDaily Visitors
- independent.co.uk
- Compare >2.1M
- huffpost.com
- Compare >1.4M
- politico.com
- Compare >1.3M
- variety.com
- Compare >1M
- thedailybeast.com
- Compare >746.3K
- msnbc.com
- Compare >629.6K
- usmagazine.com
- Compare >614.2K
- vanityfair.com
- Compare >371.1K
- mediaite.com
- Compare >354.3K
- thecut.com
- Compare >255.9K
- complex.com
- Compare >199.9K
- vox.com
- Compare >165K
- nydailynews.com
- Compare >148.5K
- thetakeout.com
- Compare >104.1K
- motherjones.com
- Compare >75.3K
- essence.com
- Compare >66K
- thenation.com
- Compare >55.1K
- atlantablackstar.com
- Compare >52.7K
- thegrio.com
- Compare >20.9K
- newsone.com
- Compare >7.5K
Last update was 151 days ago
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*HypeStat.com is not promoting or affiliated with theroot.com in any way. Only publicly available statistics data are displayed.
Search Engine Indexes ▼
Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.- Google Index:
- 75,000
- Bing Index:
- 84,000
- Baidu Index:
- 267
Revenue report ▼
Google.com would generate approximately $626.7 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $18.8K and annual gross revenue of approximately $228.8K. Based on these figures, the site's net worth is estimated at around $716.2K.How much would theroot.com make?
- Daily Revenue:
- $626.74
- Monthly Revenue:
- $18,802.20
- Yearly Revenue:
- $228,760.10
Daily earning by country
- CountryPageviewsEarning
- United States 111,051$536.38
- Canada 1,783$10.77
- United Kingdom 2,803$7.51
- Senegal 879$1.73
- France 1,348$0.78
Loss of money due to Adblock?
- Daily Revenue Loss:
- $100.56
- Monthly Revenue Loss:
- $3,016.88
- Yearly Revenue Loss:
- $36,705.41
- Daily Pageviews Blocked:
- 21,049
- Monthly Pageviews Blocked:
- 631,482
- Yearly Pageviews Blocked:
- 7,683,027
Daily revenue loss by country
- CountryBlockedLost Money
- United States 19,989$96.55
- Canada 446$2.69
- United Kingdom 449$1.20
- France 148$0.09
- Senegal 18$0.03
How much is theroot.com worth?
- Website Value:
- $716.2K
Ad Experience Report ▼
Summary of the ad experience rating of a website for a specific platform.Mobile summary
- Root domain:
- theroot.com
- Last Change Time:
(The last time that the site changed status.) - 2018-09-25 05:45:50
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Passing
Desktop summary
- Root domain:
- theroot.com
- Last Change Time:
(The last time that the site changed status.) - 2018-09-13 10:27:29
- Ad filtering:
(Chrome is not filtering ads on your site.) - Off
- Status:
(The status of the site that is reviewed for the Better Ads Standards.) - Passing
Abusive Experience Report ▼
Summary of the abusive experience rating of a website.- Root domain:
- theroot.com
- Last Change Time:
(The last time that the site changed status.) - 2018-09-25 05:45:50
- Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.) - Off
- Status:
(The status of the site reviewed for the abusive experiences.) - Passing
Where is theroot.com hosted? ▼
Theroot.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.- Server IP:
- 172.66.166.130
- ASN:
- AS13335
- ISP:
- Cloudflare Inc
- Server Location:
- San Francisco
California, CA
94107
United States, US
Other sites hosted on 172.66.166.130
There are no other sites hosted on this IPHow fast does theroot.com load? ▼
The average loading time of theroot.com is 2185 ms. The Desktop speed index is 34 and mobile speed index is 95.- Average Load Time:
- 2185 ms
Page Speed (Google PageSpeed Insights) - Desktop
Field Data
Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)2.0s
First Input Delay (FID)272ms
Interaction To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Origin Data
All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)1.8s
First Input Delay (FID)342ms
Interaction To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Lab Data
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
First Meaningful Paint 1.4 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Max Potential First Input Delay 440 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more
Time to Interactive 7.2 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Estimated Input Latency 80 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more
Total Blocking Time 820 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
Speed Index 3.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
First CPU Idle 6.3 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more
First Contentful Paint 1.2 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Page Speed (Google PageSpeed Insights) - Mobile
Field Data
Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)0
First Input Delay (FID)0
Interactive To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Origin Data
All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.
Cumulative Layout Shift (CLS)0
Time To First Byte (TTFB)0
First Contentful Paint (FCP)0
First Input Delay (FID)0
Interactive To Next Paint (INP)0
Largest Contentful Paint (LCP)0
Lab Data
Does theroot.com use compression? ▼
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on theroot.com are reduced by 84%.
theroot.com use br compression.
Original size: 312.38 KB
Compressed size: 49.85 KB
File reduced by: 262.54 KB (84%)
Compressed size: 49.85 KB
File reduced by: 262.54 KB (84%)
Google Safe Browsing ▼
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. theroot.com has 87 Safety Reputations.- Status:
- SAFE
- Safety Reputations:
- 87
- Safety Confidence:
- 42
- Child Safety Reputations:
- 87
- Child Safety Confidence:
- 41
SSL Checker - SSL Certificate Verify ▼
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. theroot.com supports HTTPS. theroot.com supports HTTPS
Verifying SSL Support. Please wait...
Common Name: theroot.com
Organization:
Location:
Issuer: WE1
Valid from: Jul 19 12:47:49 2025 GMT
Valid until: Oct 17 13:47:30 2025 GMT
Authority: CA:FALSE
Keysize:
Organization:
Location:
Issuer: WE1
Valid from: Jul 19 12:47:49 2025 GMT
Valid until: Oct 17 13:47:30 2025 GMT
Authority: CA:FALSE
Keysize:
Common Name: WE1
Organization: Google Trust Services
Location: US
Issuer: GTS Root R4
Valid from: Dec 13 09:00:00 2023 GMT
Valid until: Feb 20 14:00:00 2029 GMT
Authority: CA:TRUE
Keysize:
Organization: Google Trust Services
Location: US
Issuer: GTS Root R4
Valid from: Dec 13 09:00:00 2023 GMT
Valid until: Feb 20 14:00:00 2029 GMT
Authority: CA:TRUE
Keysize:
Common Name: GTS Root R4
Organization: Google Trust Services LLC
Location: US
Issuer: GlobalSign Root CA
Valid from: Nov 15 03:43:21 2023 GMT
Valid until: Jan 28 00:00:42 2028 GMT
Authority: CA:TRUE
Keysize:
Organization: Google Trust Services LLC
Location: US
Issuer: GlobalSign Root CA
Valid from: Nov 15 03:43:21 2023 GMT
Valid until: Jan 28 00:00:42 2028 GMT
Authority: CA:TRUE
Keysize:
Verify HTTP/2 Support ▼
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. theroot.com supports HTTP/2
Verifying HTTP/2.0 Support. Please wait...
Site Categories ▼
Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.- News/Magazines and E-zines
Http Header ▼
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.date: Wed, 10 Sep 2025 09:07:11 GMT
location: https://www.theroot.com/
speculation-rules: "/cdn-cgi/speculation"
vary: accept-encoding
server: cloudflare
cf-ray: 97cdc60a1db365aa-FRA
alt-svc: h3=":443"; ma=86400
HTTP/2 200
date: Wed, 10 Sep 2025 09:07:13 GMT
content-type: text/html; charset=UTF-8
server: cloudflare
vary: Accept-Encoding
cf-edge-cache: cache,platform=wordpress
cache-control: public, max-age=301, stale-while-revalidate=600, stale-if-error=86400, must-revalidate
link: <https://www.theroot.com/wp-json/>; rel="https://api.w.org/"
link: <https://www.theroot.com/wp-json/wp/v2/pages/7>; rel="alternate"; title="JSON"; type="application/json"
x-frame-options: DENY
cf-cache-status: EXPIRED
last-modified: Wed, 10 Sep 2025 09:07:13 GMT
speculation-rules: "/cdn-cgi/speculation"
content-security-policy: frame-ancestors 'self'; upgrade-insecure-requests
strict-transport-security: max-age=63072000; includeSubDomains; preload
x-content-type-options: nosniff
content-encoding: br
cf-ray: 97cdc60a7d231332-FRA
alt-svc: h3=":443"; ma=86400
DNS Lookup ▼
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.| Type | Ip | Target/Txt | TTL |
| A | 172.66.166.130 | 293 | |
| A | 104.20.17.109 | 293 |
Whois Lookup ▼
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on May 8, 1999 and will expire on May 8, 2025 if not renewed. This website is now assigned through the registrar CSC Corporate Domains, Inc.. The WHOIS data for this website's domain was last updated on May 4, 2024.- Domain Created:
- 1999-05-08
- Domain Expires:
- 2025-05-08
- Domain Updated:
- 2024-05-04
- Domain Age:
- 26 years 9 months 1 days
- Domain Registrar:
- CSC Corporate Domains, Inc.
- Domain Owner:
- G/O Media Inc
- WhoIs:
Domain Name: theroot.com Registry Domain ID: 6337285_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.corporatedomains.com Registrar URL: www.cscprotectsbrands.com Updated Date: 2024-05-04T01:14:37Z Creation Date: 1999-05-07T22:18:13Z Registrar Registration Expiration Date: 2025-05-08T02:16:30Z Registrar: CSC CORPORATE DOMAINS, INC. Sponsoring Registrar IANA ID: 299 Registrar Abuse Contact Email:Registrar Abuse Contact Phone: +1.8887802723 Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited Registry Registrant ID: Registrant Name: DNS Admin Registrant Organization: G/O Media Inc Registrant Street: 1540 Broadway 27th Floor Registrant City: New York Registrant State/Province: NY Registrant Postal Code: 10036 Registrant Country: US Registrant Phone: +1.6464175893 Registrant Phone Ext: Registrant Fax: +1.6464175893 Registrant Fax Ext: Registrant Email:
Registry Admin ID: Admin Name: DNS Admin Admin Organization: G/O Media Inc Admin Street: 1540 Broadway 27th Floor Admin City: New York Admin State/Province: NY Admin Postal Code: 10036 Admin Country: US Admin Phone: +1.6464175893 Admin Phone Ext: Admin Fax: +1.6464175893 Admin Fax Ext: Admin Email: